02
Story

AM Denmark
Clean sound since 1971

Where it all began.

“I was very focused on producing something that looked polished, so I told my designer that the products had to look so good that they could sit next to Bang & Olufsen or Braun, who at the time were the number one selling audio designers in Denmark. Whatever I did I wanted to match the best products available.”
Anders Moesgaard, Founder of AM

Section 01

The beginning

Back in the summer of 1971, Danish teenager, Anders Moesgaard, was assessing the damage to his vinyl collection after one of his older brother’s parties. Unable to find a product that could get the records clean, he transformed his parent’s garage into a lab and started to experiment. The product he developed became AM’s first record cleaner and marks the beginning of close to a half-century of unwavering commitment to clean sound.

“I went down to the local record shop with my products and the guy that ran it just said no, there was no demand on for what I was selling and sent me away.
The day after I sent my mother down to the shop to ask for this new, blue record cleaner that everyone was talking about. The owner called me up that afternoon to order a bottle, but I told him he had to buy twelve.
After that my mother was always scared to go past the shop.” Anders Moesgaard, Founder of AM

Section 02

The present

As music consumption has evolved, AM has continued to innovate and adapt to new technologies. From vinyl and cassettes in the 70s to touch screen tech today, our commitment to clean sound and clean gear remains. With the world at our dirty fingertips, head over to getclean.am and check out some of our all-in-one sprays, wipes, cloths and cleaning pumps for smartphones, tablets, computers and keyboards.